• 群邑(上海)广告有限公司

    数据分析程序化广告

    • 5000-8000
    • 徐汇
    • 经验:3年
    • 全职
  • 发布时间:101天前
  • 职位描述
职位描述:
Overview of job We are looking for a senior data analyst join insight analytics function within the Programmatic Buying Unit (PBU) in GroupM. You will play a key role in insight team and work closely with other PBU functions as well as agencies clients publisher vendors to ensure we deliver databased insights and recommendations to our clients. Reporting of the role: This role reports to the Manager Insight Analytics. 3 best things about the job: 1.You would have the opportunity to be one of the pioneer in an emerging industry which may change the entire digital ecosystem in China market. 2.You would be highly evolved into various programmatic campaigns that are unavailable in anywhere else. You would be exposed to clients within different industries and all kinds of programmatic campaigns. (OTV RTB PDB PMP Native etc.). 3.You could work with the biggest media agency in the world as well as the most experienced programmatic experts in the industry. Measures of success In three months: Understand China digital industry and trends Understand basic knowledge of digital media and programmatic buying process Familiar with common digital measurement metrics and all media concepts tools and methodologies used in GroupM In six months: Running regular report independently includes daily communication with crossfunction teams and mediavendor. Optimize reporting process (e.g. automation) and provide inputs to optimize campaign performance In 12 months: Indepth knowledge towards programmatic buying business and digital measurement framework Drive more report automation and continuously improve the reporting process. Assist line manager to develop postcampaign analysis report. Responsibilities of the role: Work closely with account and operation team to provide campaign reports with optimization recommendations and suggestions Work with publisher vendors 3rd party trackingdata companies and other stakeholders to ensure data accuracy and completeness and for troubleshooting and data support Develop postcampaign reports and deliver to agency and clients Act as an expert in campaign measurement and share crossclient learnings with wider groups What you will need: At least 1 years working experience in media and digital. Workable in Excel and PPT skills. Good at numbers and attention to details; Able to learn things fast. Previous experience working with agency and media is preferred. Good time management skills and can handle multiple tasks. About GroupM GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare MEC MediaCom Maxus and Essence as well as the programmatic digital media platform Xaxis each global operations in their own right with leading market positions. GroupMs primary purpose is to maximize performance of WPPs media agencies by operating as leader and collaborator in trading content creation sports digital finance proprietary tool development and other businesscritical capabilities. GroupMs focus is to deliver unrivaled marketplace advantage to its clients stakeholders and people. Discover more about GroupM at www.groupm.com Follow GroupMAPAC on Twitter Follow GroupM on LinkedIn https:www.linkedin.comcompanygroup About China China is now the second largest media market and the worlds most vibrant digital market growing at double the rate of the US. In 2013 China surpassed the US in ecommerce and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of Chinas emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth and brands are rushing to keep pace. If you want a future in media and communications there is clearly no place more vibrant challenging and exciting than China where opportunities for you to innovate and grow are unparalleled. GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
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群邑(上海)广告有限公司
  • 领域广告、公关、设计
  • 规模500~1000人
  • 主页
  • 工作地点
  • 上海市静安区恒丰路385、399号